For centuries, the “Black Swan” has been a metaphor for what could never exist—an absolute rarity. This figure of speech was left behind when black swans were actually discovered to exist in Australia.
TheCigno Nero Milanoperfume line takes inspiration from this concept of rarity, atypicalness, and unconventionality: it represents the brand and the entire collection.
Mythological creatures and animals have always belonged to the collective imagination. They resonate in everyone’s memory. Fascinating and mysterious, endowed with immense powers, they were immortal and always symbolize special characteristics of human beings.
Choosing your own mythological creature or animal is this perfume line’s purpose. These beings symbolize a virtue, a peculiarity, and a state of mind in which we recognize ourselves or that we would like to possess.
The reference to the city of Milan means distinction of Italianess, quality, and expertise, as well as modernity.
The line features 5 particular fragrances in perfume extract with 28–30% of pure essential oils. They represent 5 mythological beings, meant to turn into 5 lucky charms that infuse their own peculiar virtues and characteristics to those using the fragrance.